Uncharted 3 Sport Magazine Cover
Out today as part of the Uncharted 3 launch campaign art-directed and directed by Will @ ggn… More to follow
Ringside
Preparation is half the victory The 30″ spot for “Ringside” on Sky Sports, shot over two days in and around Greater London, is a great example of attaining high production value without necessarily having the budget to match. Shooting in a diverse range of locations, the sequence highlights the conventional and non-conventional training methods undertaken … Read more
Ford – New Focus
March 2011 saw the launch of the new Ford Focus. This global launch of the new model allowed Adam to put a new creative spin on the Ford idents for Sky Sports’ coverage of the Premier League. Utilising the excellent R1 rig and the finest gathering of grips in the Western World, the concept allowed … Read more
Men of Steel
Men of Steel Mined from the Rugby League heartland in the north of England, then forged in steel in Sheffield by new visual effects house Xenon Studios. Devised and directed by Adam for Sky Creative and realised by new, Sheffield-based visual effects house Xenon Studios, this a great example of meticulous CG design and precise … Read more
Tinie Tempah for The O2
A frighteningly quick turnaround required… …on this O2 promo for style icon and undisputed prince of the UK Grime scene, Mr Tinie Tempah. Mixing a 1-Day live action shoot with a series of graphics environments, the film charts the Tinie’s literal journey alongside that of his career. 190,000 YouTube hits and counting…
Taylor’s of Harrogate sponsor Sky Arts
> Blended A thoughtful family of sponsorship idents for Yorkshire based baristas Taylor’s of Harrogate and Sky Arts. gotgotneed created a series of ten idents that all marry a blend of coffee from Taylor’s collection with a genre of the arts shown on the channel. A musical score was then beautifully adapted by Neil Myers … Read more
Jim’s Gym • Fitness First Commercial
Fitness First Put simply, a smash and grab commercial for Fitness First, conceived, written and directed inside three weeks. As is the custom around New Year, new resolutions lead to changes of habit and, to encourage viewers to join a Fitness First gym gotgotneed broke with theirs to utilise dialogue and a small degree of … Read more
Boux Avenue Pitch
Boux Avenue Subtly realised concept recently crafted for a new women’s underwear label Boux Avenue and old lingering lingerie dragon: Theo Paphitis. The treatment is a good example of the range of work gotgotneed is now engaged in and also our blossoming involvement as art directors in fashion led projects.
Cadbury’s Spots v Stripes Dance Off
Spots v Stripes At the opposite end of the creative spectrum lives a small project we instigated and directed for Cadbury’s “Spots v Stripes” chocolate bars. As part of the Jingle Bell Ball, Cadbury’s sponsored and organised a mass dance-off that involved over 4,000 participants. Another fun and quick turnaround film achieved on a limited … Read more
Thank Worcester for That!
Thank Worcester A simple and sincere commercial, lovingly crafted for Worcester Bosch and media agency Drum PHD. Charged with adapting Dave Williams’s script, ggn put their contemporary spin on a classical idea. A special Worcester thanks to DP Tim Green for his craftsmanship in lighting the spot (shot on Sony F35), Neil Myers for the … Read more
Barr Idents
Whistle away A vibrant collection of idents for Edinburgh based creative outfit; the Leith agency. We were charged with bringing to life a highly visual treatment that illustrated the many flavours of soft drink which Barr produce… It’s not just Irn-Bru you know! Huge thanks go out to The Motion Box boys, Dave and Mark. … Read more
Intel
Intel A fun batch of idents to announce Intel’s new range of processors – the i3, i5 & i7 chips – on The Discovery Channel. Asked by the guys at Fuse (OMD) to adapt Intel’s current campaign to a TV sponsorship format, we married the existing concept to the channel’s ethos to create the set … Read more
Cineworld
Cineworld A series of four animated films produced for cinema chain Cineworld, through East London agency BD Network. Each ident was created in HD & Dolby 5.1 for the theatre, lending new experience and a slightly new direction for ggn. The set were produced by Pete Muggleston and the post-production provided by Rushes & Justin … Read more
Lions Tour of South Africa
+ Tidal Adam and Nick’s third venture into the ferocious world of the British & Irish Lions took them to Cape Town and the stormy coast of South Africa. Another visual feast this time pitting mortal hosts against a surging wave of feline energy, as the Lions took the form of a tsunami seeping towards … Read more
Ford
Journey Back for 2010 Adam’s popular series of idents for Ford’s sponsorship of the Premier League on Sky Sports continues to lend the highest production value to the world of the football fanatic. The latest collection make the most of the short duration by taking the camera on an impossible journey, featuring a wide array … Read more
Coca-Cola Championship
Changes A favourite from the last few years, the title for the 2009/2010 Coca-Cola Championship has won both global acclaim and awards – most notably a BAFTA nomination for TV Craft & Design. A great concept and technical beast, captured and brought to life by Adam and his DoP Tim Green. Additional Credits: Editor: Mark Aarons … Read more
Lions Tour of New Zealand
Snowstorm A fantastic experience of helicopter filming in the Southern Alps of New Zealand and a troupe of intrepid Maori warriors performing the haka set the scene for this epic showdown between the snowstorm of British & Irish Lions rugby stars and the All Blacks. A great blend of CGI and live action saw this … Read more
1234 Film Titles
1234 gotgotneed’s first venture into the world of the film title landed us the opportunity to work alongside produced Simon Kearney and Director Giles Borg of Carson Films. ggn created this post-punk ensemble for the 2010 Indie flick 1,2,3,4 – the tale of a young British band’s struggle to make it big on the scene. … Read more
Al Jazeera
Stars Two title sequences for Al Jazeera that arrived via the internet, via Denver, via Qatar… Thanks Vimeo. US production hot house Mrs.K, asked us to lend some ggn magic to two programmes as part of the overall re-brand of Al Jazeera Sports. Fantastic experience working with such a forward thinking outfit, their professionalism allowed … Read more
Tiger Beer
Discover the Tiger An animation high-point for ggn, joining forces with Cinema 4D dauphin Justin Bates to produce a pair of stunning idents for Tiger Beer and The Discovery Channel. The seamless integration of the 3D scenarios lend a suitably cinematic perspective to the changing environment. Additional Credits: Character Animation: Darren Cullis • Additional Post production: … Read more
Guinness Premiership
Chess Classic idea, grand scale. Adam married old and new to lend a titanic aspect to English Rugby’s Guinness Premiership titles, allegedly ‘the thinking man’s game’. A wonderful combination of shot and post-production elements converge to create this award winning film that was nominated for a BAFTA in 2008. A star-studded array of the league’s … Read more
